At the heart of our logo lies the story of Ash and Elm — the first two trees to stand, and from them, the first two humans were shaped. Their roots still whisper the balance between motion and voice, endurance and becoming.

This sigil weaves together four ancient runes:

Ehwaz, the steed — partnership, movement, trust.

Ansuz, the breath — divine inspiration and communication.

Eihwaz, the yew — death, endurance, the bridge between worlds.

Berkano, the birch — growth, renewal, creation itself.

Together, they form a living emblem of the brand’s purpose: to move, to speak, to endure, and to evolve.

Pitted against the void, this rune-stack stands as a symbol of transformation — of forging identity through balance, creation through endurance, and meaning through motion.

Ash & Elm Outfitters — Where our roots remember, and the future is forged in fire.